Abel is a growth-focused marketing leader with hands-on experience in building tech startups, launching digital products, and helping teams achieve their first $20M in sales or first 100k users.
Abel received his BA from Harvard University in 2011, where he studied in the Government and Visual Arts departments. Abel is a graduate of The Hotchkiss School '07, where he received Book Prizes for his work in video storytelling.
NOTABLE ACHIEVEMENTS
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• At Vanta, launched multiple new services and features contributing to 2-3x revenue for this high-growth data security startup.
• Scaled startup to acquisition in South Korea in 3 years with 20 employees, 4 digital products, and 5M+ installs.
• Planned and executed Bungalo's launch strategy resulting in 25k+ users contributing to $10M in sales volume.
• Grew MacroFab from 300 to 2k SMB and enterprise accounts within 12 months, contributing to $5M in revenue.
SKILLS
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User Growth Strategy • Tech Entrepreneurship • New Customer Acquisition Strategy • Product Marketing • Digital Marketing & Advertising • Inbound Marketing Strategy • User Experience Mapping • KPI & Sales Funnel Reporting • CRM & Sales Automation • Product Launch Strategy • Marketing Automation • SaaS Marketing • B2B Marketing
APPLIED TOOLS
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Salesforce, Hubspot, Braze, Segment, Amplitude, Google Analytics, Klipfolio, ConvertKit, Facebook Ads, MailChimp, Webflow, Figma, Excel
OFFERED ROLES
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Head of Marketing • VP Marketing • Director Marketing • Growth Marketer • Product Marketing Manager • Kickstarter Campaign Consultant • Crowdfunding Campaign Consultant
Abel is available on a consulting-basis to advise tech leaders on how to reach new audiences with efficiency and consistency.
abel.acuna@gmail.com
www.linkedin.com/in/abelacuna/
CERTIFICATIONS & INTERESTS
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• Federal Aviation Administration (FAA) certified Remote Pilot (Part 107)
• American Sailing Association (ASA) certified Basic Coastal Cruiser (103)
• Running, swimming, hiking, drone photography, continuous learning.